The One-Day Deal

Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!!
Consider this example, as reported by Julie Bosman for the New York Times: “One Sunday this month, the crime thriller Gone, Baby, Gone, by Dennis Lehane, sold 23 E-book copies, a typically tiny number for a book that was originally published in 1998 but has faded into obscurity. The next day, boom: it sold 13,071 copies.  Gone, Baby, Gone had been designated as a Kindle Daily Deal on Amazon, and hundreds of thousands of readers had received an E-mail notifying them of a 24-hour price cut, to $1.99 from $6.99. The instant bargain lit a fire under a dormant title. Flash sales like that one have taken hold in the book business, a concept popularized by the designer fashion site Gilt.com. Consumers accustomed to snapping up instant deals for items like vintage glassware on One Kings Lane or baby clothes on Zulily are now buying books the same way — and helping older books soar from the backlist to the best-seller list.”
Click the image to read more. 
Photo by the NY Times

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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