Urban Outfitters Is Moving Forward on Logistics

Urban Outfitters is a trendy multichannel apparel retailer. It is a big believer in the importance of logistics management in its overall strategy and its implementation.
As noted by Marianne Wilson, reporting for  Chain Store Age: “Urban Outfitters’ store operations and visual teams are benefiting from a cutting-edge solution that provides upstream visibility with regard to store-delivery shipments and more robust tools with which to plan receiving the goods. The application, StoreTrac from Philadelphia-based PCSTrac, is a Web-based inventory control and management application that delivers a store-level snapshot of shipments. It has been deployed across all the company’s retail brands, a total of approximately 430 stores. The retailer wanted a solution that would provide better visibility into stores’ inbound product shipments. Prior to the current StoreTrac tool, Urban Outfitters utilized a manual process. It provided very little detail to stores — beyond category — about the specifics of incoming shipments.”
Click the Urban Outfitters logo to read more of Wilson’s story.


This entry was posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

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