Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Online Customer Reviews Important for Local Retailers

Posted on September 7, 2015 by bermanevansretail

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance. Consider these recent observations from eMarketer: “Customer reviews have gotten more … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

eMarketer’s September 2015 Retail Roundup

Posted on September 5, 2015 by bermanevansretail

eMarketer is an excellent source of information beneficial to retailers. It even offers a FREE daily newsletter. eMarketer has just published its September 2015 Retail Roundup; “Consumers spend billions each year at retail, and retailers are the biggest digital ad spenders … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Advertising’s Impact: A WebpageFX Infographic

Posted on August 31, 2015 by bermanevansretail

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment