Tag Archives: review

Online Customer Reviews Important for Local Retailers

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance. Consider these recent observations from eMarketer: “Customer reviews have gotten more … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Turning Cell Phone Users into Positive Social Media Commenters

For a long time, many retailers have set strict policies against taking photos in their stores — and they have especially been upset with cell phone users snapping photos. Now, some retailers have recognized that cellphone shots can be turned … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments

The Power of Yelp

Yelp “is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. What will you uncover in your neighborhood?” Yelpers have posted over 39 million local reviews. And in … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment