Yelp “is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. What will you uncover in your neighborhood?” Yelpers have posted over 39 million local reviews. And in 2013, Yelp has been averaging about 102 million unique monthly visitors.
A recent Nielsen study examined Yelp users’ habits: “Not only have Yelp users — who tend to be younger, female, affluent, and educated — grown accustomed to searching online for local business, but they readily offer their own opinions about the service providers listed on the site as well. These user reviews have helped drive foot traffic into everything from dentists to day spas, and the study found that over 96 percent of Yelp users across devices like computers, tablets, and smartphones visit the site specifically for the ratings and reviews. In a separate study, Nielsen found that online reviews are among the most trusted sources for information for consumers, with 70 percent of them finding online opinions somewhat or completely trustworthy.”
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