Turning Cell Phone Users into Positive Social Media Commenters

For a long time, many retailers have set strict policies against taking photos in their stores — and they have especially been upset with cell phone users snapping photos.
Now, some retailers have recognized that cellphone shots can be turned into a positive, and they are encouraging people with incentives.
Consider these comments from Alina Dizik, writing for the Wall Street Journal: “Establishments accustomed to viewing snap-happy smartphone users with annoyance are now realizing the potential of social networks to boost business. Some are trying to encourage restaurant-goers to post pictures of the food by promoting their social-media presence and courting Instagram users with off-menu freebies. Some restaurants, even those that frown on cellphone use in the dining room, are publicizing their social-media hashtags — words or phrases used to identify topics — at the table and encouraging diners to snap a photo before they dig in. And some restaurants offer special perks to influencers with a certain number of people who follow their postings — often 500 or 1,000 followers. Popular Pays, a startup in Chicago, has deals with a dozen local restaurants that reward Instagram users who have more than 500 followers with free food. (The company charges restaurants a fee to join.) Users can get freebies such as pastries, milkshakes, or a gourmet burger.”
Click below to learn more from a WSJ video clip.


This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , . Bookmark the permalink.

4 Responses to Turning Cell Phone Users into Positive Social Media Commenters

  1. reverge says:

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    A must read article!

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