Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

In-Store Digital Experience Can Raise Brand Awareness and Engagement

Posted on January 12, 2013 by bermanevansretail

Intel has published a very informative report about in-store digital technology. The report features Media-Saturn Group, a leading European retail chain. According to the report: “Many retailers are apprehensive about rolling out a large, complex digital signage network, and rightfully so. The cost and … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

The Top 10 Most Popular Posts at bermanevansretail.com

Posted on January 9, 2013 by bermanevansretail

For our SIX HUNDREDTH POST, we’ve decided to re-blog the 10 most popular stories that we have blogged about. Thanks for your support!! Will Intel’s Magic Mirror Change Apparel Shopping? Forever 21 Job Interview Tips Employees: A Key Costco Competitive Advantage Valuable Links Ten Consumer … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment

Showrooming Not Just Price-Driven

Posted on January 9, 2013 by bermanevansretail

Retailers have even more to be concerned about in their competition with online firms than consumers’ use of showrooming to learn about products in the store and then buy online for lower prices. According to research from the Kellogg School … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment