Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

The Importance of Digital Tools During the Shopping Process: A Global Study

Posted on December 10, 2012 by bermanevansretail

As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Macy’s Two Days of Christmas Blitz: Open 48-Plus Hours Straight

Posted on December 9, 2012 by bermanevansretail

To pump up holiday sales, Macy’s will be open nationwide from 7:00 AM on Friday December 21 until midnight Sunday December 23. As Caroline Winter reports for Businessweek: “American retailers have never been shy about extending their operating hours during … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

BE Retailing

Posted on December 5, 2012 by bermanevansretail

Follow us on Twitter. As of today, we have more than 665 tweets on key current retailing issues. 🙂 https://twitter.com/BEretail

Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment