Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

How Shoppers Are “Looking Local”

Posted on December 15, 2012 by bermanevansretail

Consumers don’t just patronize large chains. They also local like their local retailers. As reported by Rely Local: “According to comScore’s 5th Annual Local Search Usage Study for 2012, findings show that people have more trust in local Internet search … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

Target’s Chief Marketing Officer on Digital Content

Posted on December 12, 2012 by bermanevansretail

Target Executive Vice President and Chief Marketing Officer Jeff Jones talks about his marketing philosophy and creating content for the future. See the full story on abullseyeview.com.  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Holiday Shopping Tips for YOU!!

Posted on December 10, 2012 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid being ripped off or overspending their budget. Click here to read this year’s tips: Holiday Shopping Tips for Consumers December 12  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment