Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

The TrueCar “Hassle-Free Car-Buying Experience”

Posted on December 23, 2012 by bermanevansretail

TrueCar is car-buying service with a dealer network of more than 5,500 car dealers. The firm’s approach is highlighted in this chart and discussed below. What do YOU think? Do YOU believe this approach will work? Post a comment!!!! Here … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

How Consumers Rate Mobile Shopping Experiences

Posted on December 20, 2012 by bermanevansretail

Mobiquity recently commissioned a study on the mobile shopping experiences of U.S. customers at leading brick-and-mortar retailers.  The results are highlighted in this infographic.  

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

The “Dark Art” of E-mails from Retailers

Posted on December 19, 2012 by bermanevansretail

Retailers are working very diligently to get shoppers to react to their E-mail offers — in an environment where people often view such e-mail as spam or junk. As Elizabeth Holmes reports for the Wall Street Journal: “The first one … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment