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Category Archives: Online Retailing
Online Retailers Prepare for 2013
As online retailers look to 2013, they are planning to liven up their Web sites by adding/enhancing many non-content features. According to a recent survey by SLI Systems, as reported by eMarketer: “Over one-third of online retailers plan to add … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2013, competition, customer expectations, eMarketer, experiential retailing, information, online shopping, planning
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2013 May Be a Make or Break Year for Some Long-Time Retailers
Best Buy, J.C. Penney, RadioShack, and Sears are among the best-known retailers that have faced tough times recently. Will 2013 be the year they regain their popularity — or the year when then decline even further? As today’s Wall Street … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged Best Buy, competition, customer expectations, J.C. Penney, RadioShack, retail analytics, Sears, shoppers, trends, video
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Retailers Trying to Satisfy Device-Hopping Shoppers
Besides the challenges of showrooming (consumers’ use information gathered at a store and then buying online at the best price), retailers must also now deal with the need for convergence: enabling shoppers to seamlessly begin and complete the purchase process. … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, multichannel, online shopping, opportunity, planning, promotion, social media, tips, trends
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