Macy’s Two Days of Christmas Blitz: Open 48-Plus Hours Straight

To pump up holiday sales, Macy’s will be open nationwide from 7:00 AM on Friday December 21 until midnight Sunday December 23.
As Caroline Winter reports for Businessweek: “American retailers have never been shy about extending their operating hours during the weeks between Thanksgiving and Christmas, when most of their profits are made. But last-minute holiday shopping just got more extreme: Macy’s, the nation’s second-largest department store chain, today announced that it will keep doors open at most locations for 48 hours straight  during the weekend before Christmas. The retailer’s now-misnamed ‘One Day Sale’ will last from 7 a.m. on Friday, Dec. 21, until 7 a.m. on Sunday, Dec. 23. At that point, the sale will end, but Macy’s will remain open for the remainder of the day.”
Click the photo to read more.

Photo by by Peter Foley/Bloomberg


This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , . Bookmark the permalink.

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