Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Do Online Prices Change TOO Often?

Posted on December 5, 2012 by bermanevansretail

One of the strengths of online retailing is the ability to easily and quickly adjust the prices offered to shoppers — based on supply-demand considerations and how well products are selling at various prices. But this strength can also be a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Online Retailers Now Popping Up as Stores

Posted on December 4, 2012 by bermanevansretail

According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

Daily Deal Promotions Not Working for Small Retailers

Posted on December 3, 2012 by bermanevansretail

As we’ve written about before, daily deal sites such as Groupon and LivingSocial often do not achieve the intended results for retailers — namely, to offer a deeply-discounted deal through a Web site coupon that gets people to visit a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment