Tag Archives: daily deal

Daily Deal Promotions Not Working for Small Retailers

As we’ve written about before, daily deal sites such as Groupon and LivingSocial often do not achieve the intended results for retailers — namely, to offer a deeply-discounted deal through a Web site coupon that gets people to visit a … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Both Retailers and Shoppers Losing Interest in Daily Deal Sites

A couple of years ago, daily deal sites such as Groupon seemed to be the wave of the future: retailers would get new customers to stop by to try out their wares and shoppers would get big bargains. Yet, today, … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment