Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Online Practices of Leading U.S. Retailers

Posted on December 2, 2012 by bermanevansretail

Are retailers engaging in good online practices? According to recent research, the answer is yes — at least for the major U.S. retailers analyzed. Click the chart to learn more.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Gift Giving and the Importance of Social Media

Posted on November 29, 2012 by bermanevansretail

One effect of social media upon retailers is the importance that many shoppers place on the comments/reviews at social media sites. Click the chart to read more from eMarketer.  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Toys “R: Us: Expanding in China

Posted on November 22, 2012 by bermanevansretail

U.S.-based Toys “R” Us has been active globally for decades. It currently has stores in about 35 countries and jurisdictions. Now, it has decided to make a bigger push in China, the world’s largest country. As Laurie Burkitt and Ann Zimmerman … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment