Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

How Wireless Phone Carriers Will Benefit from the iPhone 5

Posted on September 11, 2012 by bermanevansretail

Until now, Apple has received the main benefits from its iPhones. Because of the popularity of the iPhone, wireless carriers have sold new iPhones for far less than they paid for the phones. They have tried to make up for … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

Kindlemania?

Posted on September 7, 2012 by bermanevansretail

This week, Amazon made a major announcement of a new series of Kindle Fires and Kindles through the media and at its Web site. And NPD offered its take on this. Read the announcement and the commentary beneath it. After analyzing the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Wal-Mart Ramps Up in Africa

Posted on September 7, 2012 by bermanevansretail

As we noted yesterday, Wal-Mart is a very creative and innovative firm, not just a giant discounter that sells a lot of stuff. Another indication of this is the retailer’s heightened interest in doing business in Africa. Devon Maylie, writing … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment