Tag Archives: Africa

Wal-Mart Ramps Up in Africa

As we noted yesterday, Wal-Mart is a very creative and innovative firm, not just a giant discounter that sells a lot of stuff. Another indication of this is the retailer’s heightened interest in doing business in Africa. Devon Maylie, writing … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

The Untapped Potential of Sub-Saharan Africa

According to Euromonitor’s Countries and Consumers team, Sub-Saharan Africa is generally considered to be the least economically developed region in the world, meaning that there is overall strong potential for future growth opportunities.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , | Leave a comment

The Diverse People of Africa

Nielsen recently conducted a major research project on the diverse population of Africa. It concluded that: “Despite the exciting opportunities and considerable promise of the African continent, doing business here also comes with significant challenges. Aside from political turmoil, wide … Continue reading

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment