Tag Archives: Kindle Fire

Will the New $50 Amazon Tablet Be a Success?

Amazon has offered a variety of Kindle Fire tablets for the last few years. These tablets are less expensive than the iPad and offer a number of features. Now, to pump up sales, Amazon plans to introduce a new $50 … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Kindlemania?

This week, Amazon made a major announcement of a new series of Kindle Fires and Kindles through the media and at its Web site. And NPD offered its take on this. Read the announcement and the commentary beneath it. After analyzing the … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Here Comes the $199 Kindle Fire

See CNN Money’s video clip that analyzes of the costs of the initial Kindle Fire — and Amazon’s pricing strategy for it. There are a lot of trade-offs versus the iPad. Click on the photo to access the video.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment