Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Careers at Pier 1

Posted on September 13, 2012 by bermanevansretail

Pier 1 Imports is a unique retail chain: “If it’s interesting, if it’s impressive, if it’s colorful and cute and one-of-a-kind — then odds are it’s probably from Pier 1 Imports.” Check out this career-oriented video.  

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

Mobile App Privacy Concerns Varies by Segment

Posted on September 13, 2012 by bermanevansretail

As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

The Business Web Site as a Soap Box?

Posted on September 12, 2012 by bermanevansretail

Retailers make decisions every day about the kinds of messages they want to communicate to the marketplace and the content of those messages. One controversial issue is whether personal — rather than strictly business — views should be expressed. As … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment