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Monthly Archives: January 2013
What’s Ahead in 2013
JWT has just released its “100 Things to Watch in 2013″ report. Click the image to access the slideshow – lots of interesting stuff here!
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
Tagged 2013, customer expectations, entrepreneur, experiential retailing, JWT, merchandising, opportunity, planning, promotion, segmentation, shopping, technology, trends
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Target Stores: Designed to Sell
Like many other retailers, Target designs its store interiors to maximize shopper interest, encourage in-store browsing, and stimulate impulse purchases. This week, Businessweek presented an in-depth, behind-the-scenes at how Target stores are designed. As Sam Grobat writes: “The company’s slogan … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged atmospherics, customer expectations, customer service, display, experiential retailing, impulse, merchandising, planning, promotion, shoppers, shopping, store design, store layout, success, Target
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The Growing Popularity of Malls in Russia
Shopping malls have been popular in the United States and elsewhere around the world for many decades. Now, they are gaining in popularity in Russia. As Andrew E. Kramer reports for the New York Times: “Shoppers who find that 250 … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, experiential retailing, global, location, mall, merchandising, opportunity, Russia, shopping center, trends
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