Tag Archives: Russia

It’s Tough Doing Business in Russia — Even for Online Firms

Evans on Marketing With a population of nearly 145 million, Russia is a desirable market for many companies. But government rules keep making this tougher. Let’s consider the recent decision of FedEx, UPS, and DHL to stop making deliveries to … Continue reading

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

The Growing Popularity of Malls in Russia

Shopping malls have been popular in the United States and elsewhere around the world for many decades. Now, they are gaining in popularity in Russia. As Andrew E. Kramer reports for the New York Times: “Shoppers who find that 250 … Continue reading

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Keys to Successful Retailing in Europe and Russia

According to research conducted by MasterCard and reported by eMarketer: “Retailers in Western Europe and Russia should be well aware of the changes to their businesses being wrought by new and emerging technologies. Retailers, however, are employing a host of … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Slow Going for QR Codes in Russia

According to a story in eMarketer, smartphone use by Russians is increasing, but feature phones remain dominant: “Consumers are starting  to familiarize themselves with QR codes — but most still don’t know what 2-D mobile barcodes are, according to data … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Corporate Strategies for Retailing in Russia

Aleksandr Levicev, business development manager at Euromonitor, discusses the corporate strategy of the Russian retailing industry.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , | Leave a comment

What’s Hot Where: A Worldwide Guide to Social-Media Activity

According to Advertising Age: “Facebook might rule in the U.S., but it’s barely made a dent in Russia or China. Meanwhile, men are more likely to log in to LinkedIn, while Twitter and Facebook skew female. Here, we break down … Continue reading

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