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Monthly Archives: January 2013
Starbucks’ $7 Coffee
Starbucks has consistently offered a distinctive retail experience and a unique product mix — along with premium pricing. But, how much will customers be willing to pay for “just a cup of coffee”? Recently, Starbucks has set a new standard … Continue reading
Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Costa Rica Finca Palmilera, customer expectations, customer loyalty, customer service, experiential retailing, opportunity, planning, pricing, Starbucks, success
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Knowing When to Close Up Shop
One of the most painful decisions for any retailer involves deciding whether or not to shut down a business. This is especially true for an entrepreneur who has given his or her all to keep the business running. According to … Continue reading
Objections to Wal-Mart’s Price Comparison Ads
We know that Wal-Mart is already the most dominant retailer on the planet. So, competitors get particularly upset when they believe that Wal-Mart is involved with unfair trade practices. A case in point is Wal-Mart’s recent use of price comparison … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, bad behavior, Bed Bath & Beyond, Best Buy, competition, ethics, multichannel, pricing, promotion, shopping, Toys "R" Us, trust, video, Wal-Mart
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