Tag Archives: video

Target’s Everyday Low Pricing Ads

Posted on January 30, 2013 by bermanevansretail

To reinforce its everyday low pricing image, Target has implemented a new merchandising strategy known as “The Everyday Collection. By Target.” This strategy involves a number of ads, which Target has assembled as a collection at YouTube. Click the image … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

FaceCake: A Personalized Shopping Experience

Posted on January 24, 2013 by bermanevansretail

A while back, we blogged about Intel’s Magic Mirror. Now, here’s a related new type of technology from FaceCake. FaceCake Marketing Technologies, Inc. has developed a personalized interactive Visual Demonstration System (VDS) that enables shoppers to “manipulate their own images, with … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment

The Career Path of Amazon’s Jeff Bezos

Posted on January 23, 2013 by bermanevansretail

The video below highlights the background of Jeff Bezos, Amazon Founder and CEO, and his path from bright college student to an innovator that has redefined the retail industry. Bezos was honored with the National Federation’s Gold Medal Award at … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , , | Leave a comment