Tag Archives: strategy

Belcampo: A Unique, New, Channel-Integrated Business

Posted on April 9, 2013 by bermanevansretail

Belcampo is an interesting new company that owns and manages farms in California, Belize, and Uruguay to produce high-quality food of the highest quality and integrity. Belcampo has devised ways to provide consumers “with the best-tasting food and drink the earth … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment

Valuing Employees Through Good Pay

Posted on April 2, 2013 by bermanevansretail

Paying low wages to retail employees may keep costs down. But that does not mean this is necessarily the most profitable path to pursue. Consider these observations from Sophie Quinton, writing for theatlanticcities.com: “Many employers believe that one of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , | 2 Comments

How Can Loyalty Programs Best Satisfy Customers?

Posted on March 22, 2013 by bermanevansretail

What are consumers most interested in with the loyalty programs to which they belong? According to eMarketer: “Multichannel and Web-only retailers can earn customer loyalty by mitigating the pain points consumers encounter while shopping online. Focusing on improving shipping and delivery time, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment