How Can Loyalty Programs Best Satisfy Customers?

What are consumers most interested in with the loyalty programs to which they belong?
According to eMarketer: “Multichannel and Web-only retailers can earn customer loyalty by mitigating the pain points consumers encounter while shopping online. Focusing on improving shipping and delivery time, implementing a liberal return policy, and addressing trust and security concerns are some important ways retailers can win over repeat customers who believe in the brand. The effort to build and maintain a personal relationship with a customer depends heavily on technology. Big Data, social media, and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs, according to a 2012 Edgell Knowledge Network survey.
Click the chart to learn more.


This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , , . Bookmark the permalink.

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