Tag Archives: promotion

Taco Bell: Ad Age’s Marketer of the Year

Posted on September 2, 2013 by bermanevansretail

Congratulations to Taco Bell for just being selected as this year’s “Marketer of the Year” by Advertising Age. Here’s why Taco Bell was chosen, as reported by Maureen Morrison: “The 50-year-old chain is in innovation overdrive, churning out a string … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

Funny Reviews on Amazon

Posted on August 29, 2013 by bermanevansretail

Most firms recognize that online customer reviews are quite important. They can sometimes greatly stimulate sales or negatively impact them. This is certainly true for companies selling through Amazon.com. Given the importance of online reviews, reading the recent article on … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Ikea: Cutting-Edge Catalogs

Posted on August 25, 2013 by bermanevansretail

Ikea is a global powerhouse in furniture retailing. It operates about 340 stores in 40 countries. “The Ikea Concept is created to give the many people, regardless of the thickness of their wallets, the possibility to furnish their homes – even when times are … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment