Tag Archives: promotion

Bravo, Office Depot’s Anti-Bullying Campaign

Posted on August 22, 2013 by bermanevansretail

Bullying has become a global concern, with particularly nasty social media posts leading to depression and even some suicides among those being bullied. So, here’s a “bravo” to Office Depot for teaming up with the popular youth-oriented band One Direction.  … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Will mySupermarket Make It in the USA?

Posted on August 10, 2013 by bermanevansretail

mySupermarket has become a popular tool for price-conscious British shoppers. Now, it is coming to the United States. As reported by JWT:  “With consumers in many markets anxious about the cost of everyday goods and exceedingly price-sensitive, shoppers are ever … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

What’s Ahead for Mobile Coupons?

Posted on August 6, 2013 by bermanevansretail

In today’s marketplace, mobile coupons are taking on an even greater role — across numerous product categories. And smartphone shoppers really like their E-coupons. Check out this infographic for some interesting data.  Explore more infographics like this one on the … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment