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Tag Archives: Taco Bell
Retail Emojis Are Booming Online: Now at Taco Bell
Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” For example, “in electronic communication: an emoji livens up your text … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, customer expectations, emoji, experiential retailing, online shopping, opportunity, planning, social media, Taco Bell, trends
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Taco Bell: Ad Age’s Marketer of the Year
Congratulations to Taco Bell for just being selected as this year’s “Marketer of the Year” by Advertising Age. Here’s why Taco Bell was chosen, as reported by Maureen Morrison: “The 50-year-old chain is in innovation overdrive, churning out a string … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Advertising Age, customer expectations, customer loyalty, digital, experiential retailing, innovation, marketer of the year, merchandising, multichannel, planning, promotion, segmentation, social media, strategy, success, Taco Bell
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Retailing: From A to Z 