Tag Archives: Taco Bell

Retail Emojis Are Booming Online: Now at Taco Bell

Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” For example, “in electronic communication: an emoji livens up your text … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Taco Bell: Ad Age’s Marketer of the Year

Congratulations to Taco Bell for just being selected as this year’s “Marketer of the Year” by Advertising Age. Here’s why Taco Bell was chosen, as reported by Maureen Morrison: “The 50-year-old chain is in innovation overdrive, churning out a string … Continue reading

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment