Retail Management Supplements
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Retail Emojis Are Booming Online: Now at Taco Bell
Posted on March 10, 2016 by bermanevansretail
Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” For example, “in electronic communication: an emoji livens up your text messages with tiny smiley faces.” Origin: “Origin —1990s: Japanese, from e ‘picture’ + moji ‘letter, character’.” There is even an emoji encyclopedia.
This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged advertising, customer expectations, emoji, experiential retailing, online shopping, opportunity, planning, social media, Taco Bell, trends. Bookmark the permalink.
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