Tag Archives: multichannel

Can Customers Access Your Business Easily?

Posted on April 1, 2013 by bermanevansretail

One thing that frustrates many people is their inability to be able to contact a company via the communication forum that they want (such as by E-mail or phone). For companies to do better, Dan Mckee, a Senior Social Media … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Pinterest Adds Web Analytics

Posted on March 30, 2013 by bermanevansretail

To provide better services for consumers and companies, Pinterest (the social media phenomenon) has begun to offer Web analytics for the first time. According to Daniela Forte, writing for Multichannel Merchant: “The Pinterest Web analytics will measure influence, pin performance, traffic … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Understanding Shopping Cart Abandonment

Posted on March 29, 2013 by bermanevansretail

Shopping cart abandonment is a HUGE problem that online retailers must address (see this post, for example). As Erin Lynch reports for Multichannel Merchant: “Shopping cart abandonment is a major E-commerce concern, especially when nearly 72% of Web site visitors … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment