Understanding Shopping Cart Abandonment

Shopping cart abandonment is a HUGE problem that online retailers must address (see this post, for example).
As Erin Lynch reports for Multichannel Merchant: “Shopping cart abandonment is a major E-commerce concern, especially when nearly 72% of Web site visitors add items to their carts but never complete their purchase. In the infographic below from SeeWhy, you will learn about the buying behaviors of new shoppers, what happens when regular customers abandon their carts for a second time, and of those who return to your site is actually going to buy again.”

 

 

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , . Bookmark the permalink.

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