Cabela’s Multi-Channel Approach

Cabela’s is one of the foremost multi-channel outdoor outfitters in the world — with mail-order, retail store, and Internet operations.
As Tracey Ryniec reports for Forbes:
“Cabela’s is more than just a retailer that sells hunting, fishing, and camping merchandise. It only has 35 stores in the U.S. and Canada but customers have been known to drive vast distances to go to a store. The larger legacy stores are built like large log cabins and have unique features such as in-house restaurants – some which serve wild boar – trophy animal mounts displayed on indoor mountains, and big aquariums filled with fish. You don’t just go to Cabela’s to shop. You go there for the experience. When a new store opens, it’s a big event. It’s not unusual to see 10,000 to 15,000 people show up at a grand opening.”
“Cabela’s is focusing on bringing the store experience to customers who don’t have one nearby and aren’t willing to drive to one. It has a bunch of initiatives to improve its online experience, which it will start instituting this year. Cabela’s foresees itself rolling out 10 to 12 new stores a year and is focusing on opening stores where online sales and catalog orders are the strongest. That’s why it will be opening its first store in the Southeast in South Carolina and its first in Alaska in 2014.”
Click the image to read more from Ryniec.

 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , , , , . Bookmark the permalink.

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