Tag Archives: Macy’s

Macy’s Herald Square: A $400 Million Renovation

Posted on February 18, 2013 by bermanevansretail

Macy’s iconic flagship Herald Square, New York store is a major component of the retail chain’s overall positioning strategy. Click the image to see a video interview with Macy’s CEO Terry Lundgren regarding the $400 million dollar renovation of the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The Most Attractive U.S. Retail Employers: The Results of a Universum Student Survey

Posted on January 13, 2013 by bermanevansretail

Each year, Universum presents the results of its “Ideal Student Employer Survey in the U.S.” The most recent survey included thousands of undergraduate and graduate student respondents. These are among the most highly-rated retail firms. Click the icons to access … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Macy’s Two Days of Christmas Blitz: Open 48-Plus Hours Straight

Posted on December 9, 2012 by bermanevansretail

To pump up holiday sales, Macy’s will be open nationwide from 7:00 AM on Friday December 21 until midnight Sunday December 23. As Caroline Winter reports for Businessweek: “American retailers have never been shy about extending their operating hours during … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment