Tag Archives: location

Trademarking a Store Design: The Case of Apple Stores

The Apple Store chain, with outlets in more than 40 countries, has done very well in recent years. Shoppers like the service and the interactivity of the stores. Average sales per square foot are the highest among retail chains. Now, Apple … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | 1 Comment

An Independent Bookstore That Thrives

The Strand Bookstore in New York has been around for more than 80 years despite the changing city around it — and the advent of bookstore chains and Web-based retailers. Not only is it “hanging on.” It is thriving. See how.  

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

How Small Businesses Can Determine Their Financial Value

Let’s say that you owned a gift shop, a restaurant, or a clothing store for five years. Wouldn’t you WANT to know what the financial value of your business is? Of course, you would. But most small business owners have no … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment