Tag Archives: store interior

A Video Tour of Madam Tussauds New York

Posted on March 29, 2016 by

Madam Tussauds is a global phenomenon, with its entertaining chain of wax museums that focus on current and past realistic displays of well-known celebrities, world leaders, characters, royalty, and more. Here is a recent screen shot from the Web site … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

Trademarking a Store Design: The Case of Apple Stores

Posted on February 8, 2013 by

The Apple Store chain, with outlets in more than 40 countries, has done very well in recent years. Shoppers like the service and the interactivity of the stores. Average sales per square foot are the highest among retail chains. Now, Apple … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | 1 Comment