A Video Tour of Madam Tussauds New York

Madam Tussauds is a global phenomenon, with its entertaining chain of wax museums that focus on current and past realistic displays of well-known celebrities, world leaders, characters, royalty, and more. Here is a recent screen shot from the Web site of the Berlin Madam Tussauds.


Two weeks ago, Retail TouchPoints did a video store tour with Blaine McCurry, Madame Tussauds New York:
“Madame Tussauds New York replaced static window displays with Nanolumens digital signage to highlight its diverse offerings and draw more customers into the venue. ‘Our primary objective is to drive over one million visits annually,’ explained Blaine McCurry, Communications Manager. ‘Our prime location here on 42nd Street in Times Square makes it absolutely critical to convert guests from the street. We do see about 30,000 domestic visitors pass by our doors each day, so implementing the Nanolumens digital board in our lobby to communicate the breadth of our experience to drive them in has been critical.”


This entry was posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , , , , . Bookmark the permalink.

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