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Tag Archives: fashion
Retailers and Their Designer-Partners
One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged and Gap now has a children's collection, apparel, competitive advantage, customer expectations, customer loyalty, designer, Diane von Furstenberg, experiential retailing, fashion, Georgina Chapman of Marchesa, H&M, J.C. Penney, Kohl's, merchandising, Narciso Rodriguez, opportunity, Phillip Lim, planning, Target, trends, unique, Versace, video
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Nordstrom Ranked as Top U.S. Fashion Retailer
Nordstrom is the favorite U.S. fashion chain according to a recent survey by Market Force Information. Nordstrom, a high-end department store chain, was praised for its customer service, store atmosphere, easy returns, and merchandise selection. Kohl’s was second and Macy’s third in this … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged apparel, best, competition, customer expectations, customer loyalty, customer service, department store, fashion, inventory management, Kohl's, Macy's, merchandising, multichannel, Nordstrom, planning, promotion, shopping, success, trends
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The Founder of Zara: The Third-Richest Man in the World
Who is Amancio Ortega Gaona? He is one of the most reclusive billionaires in the world and the founder of the wildly popular Zara apparel chain (part of his Inditex Group). Let’s learn more about him. As reported by Vivienne Walt … Continue reading
Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged Amancio Ortega Gaona, apparel, business model, customer expectations, customer loyalty, customer satisfaction, entrepreneur, fashion, global, Inditex, inventory management, logistics, multichannel, opportunity, strategy, success, Zara
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Retailing: From A to Z 