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Tag Archives: experiential retailing
An Independent Bookstore That Thrives
The Strand Bookstore in New York has been around for more than 80 years despite the changing city around it — and the advent of bookstore chains and Web-based retailers. Not only is it “hanging on.” It is thriving. See how.
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged bookstore, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, independent, location, merchandising, mobile shopping, multichannel, online shopping, planning, promotion, segmentation, small retailer, social media, Strand, trends, video
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Online Shopping: Follow the Bouncing Prices
Online retailing enables companies to regularly (instantly, if they like) change the prices they offer — to reflect competition, low or peak seasons, sales of particular items, and so forth. This means, for both buyers and sellers, product pricing is … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged bad behavior, customer expectations, customer service, entrepreneur, experiential retailing, online shopping, price optimization, pricing, strategy, trends, trust
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Free Internet Connections at McDonald’s
For years, retailers such as Starbucks and Panera Bread have encouraged their customers to use wireless in-store Internet connections — usually, for free. Now, we can add McDonald’s to the mix, where Web access is sometimes used in a different … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, experiential retailing, free, Internet, McDonald's, opportunity, Panera Bread, Starbucks, technology, trends, video, Wi fi
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