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Tag Archives: eMarketer
Worldwide, Brick-and-Mortar Stores Still a Big Winner
Despite perceptions to the contrary, on a global basis, brick-and-mortar stores are not fading away in the face of online and mobile shopping. However, these stores must be committed to customers and adaptive to the times. eMarketer reports that: “Customer … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged brick-and-mortar store, competition, customer expectations, eMarketer, experiential retailing, multichannel, opportunity, planning, PricewaterhouseCoopers, success
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How Should Retailers “Connect” with College Students?
Retailers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are retailers able to “connect” with college students through media channels which they most favor? As eMarketer puts it: … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged college students, eMarketer, information, media, mobile media, opportunity, purchase, shopping, social media, Student Monitor
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Auto Dealers Not Yet Exploiting the Growth of Smartphones
As we have noted several times before, consumer use of their mobile devices has been growing rapidly (for example, see 1, 2). Yet, their use of smartphones to access content varies greatly by product category. According to a new study … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged auto dealer, customer expectations, eMarketer, experiential retailing, multichannel, shopping, smartphone, trends
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Retailing: From A to Z 