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Tag Archives: PricewaterhouseCoopers
Where Do Consumers Research and Buy Apparel and Footwear?
Despite the tremendous increase in researching and buying products online, many apparel and footwear customers still often like to patronize physical stores — and for research, not just buying. As reported by eMarketer: “Consumers may be happy to research online, … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged apparel, bricks and mortar, eMarketer, experiential retailing, footwear, information, multichannel, online shopping, PricewaterhouseCoopers, toys
3 Comments
Worldwide, Brick-and-Mortar Stores Still a Big Winner
Despite perceptions to the contrary, on a global basis, brick-and-mortar stores are not fading away in the face of online and mobile shopping. However, these stores must be committed to customers and adaptive to the times. eMarketer reports that: “Customer … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged brick-and-mortar store, competition, customer expectations, eMarketer, experiential retailing, multichannel, opportunity, planning, PricewaterhouseCoopers, success
1 Comment