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Tag Archives: customer loyalty
The Retailers That Millennials Love
Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, American Eagle, Chick-fil-A, customer loyalty, Express, favorite, GameStop, Kohl's, Kroger's, merchandising, Millennial, Old Navy, Starbucks, success, Target, Victoria's Secret, Wal=Mart
2 Comments
All Types of Retailers Need to Use Database Marketing
Both small and large firms need to have good customer databases, although their approaches may be quite diverse. This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged analytics, business model, customer loyalty, customer satisfaction, database marketing, Fios1, Giovanna Drpic, information, interview, Joel Evans, small firm, trends, TV, video, YouTube
1 Comment
Will Uber and Others Cause the Death of Taxis?
During the short period that they’ve been operating, ride-hailing services such as Uber and Lyft have revolutionized the taxi and related-service businesses. Uber alone has handled well over a billion rides since its founding; and it is located around the … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged auto, competition, customer expectations, customer loyalty, customer service, experiential retailing, infographic, Lyft, opportunity, Pew Center, Statista, trust, Uber
2 Comments
Retailing: From A to Z 