Tag Archives: customer expectations

Target Stores: Designed to Sell

Posted on January 4, 2013 by bermanevansretail

Like many other retailers, Target designs its store interiors to maximize shopper interest, encourage in-store browsing, and stimulate impulse purchases. This week, Businessweek presented an in-depth, behind-the-scenes at how Target stores are designed. As Sam Grobat writes: “The company’s slogan … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 2 Comments

The Growing Popularity of Malls in Russia

Posted on January 3, 2013 by bermanevansretail

Shopping malls have been popular in the United States and elsewhere around the world for many decades. Now, they are gaining in popularity in Russia. As Andrew E. Kramer reports for the New York Times: “Shoppers who find that 250 … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

“Sneaky” Ways to Track Shoppers

Posted on January 2, 2013 by bermanevansretail

Retailers want to know as much as possible about their customers and their potential customers in order to better serve their needs and to increase the firms’ revenues, as we have reported earlier (see “How Retailers Track Shoppers: An Infographic” and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment