Tag Archives: customer expectations

Showrooming Not Just Price-Driven

Posted on January 9, 2013 by bermanevansretail

Retailers have even more to be concerned about in their competition with online firms than consumers’ use of showrooming to learn about products in the store and then buy online for lower prices. According to research from the Kellogg School … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Starbucks’ $7 Coffee

Posted on January 8, 2013 by bermanevansretail

Starbucks has consistently offered a distinctive retail experience and a unique product mix — along with premium pricing. But, how much will customers be willing to pay for “just a cup of coffee”? Recently, Starbucks has set a new standard … Continue reading →

Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

What’s Ahead in 2013

Posted on January 5, 2013 by bermanevansretail

JWT has just released its “100 Things to Watch in 2013″ report. Click the image to access the slideshow – lots of interesting stuff here!  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment