Dunkin’ Donuts: Social Media Support for Franchisees

Posted on May 29, 2013 by bermanevansretail
Dunkin’ Donuts is a big believer in social media. Take a look at its Twitter, Facebook, and YouTube pages.
The corporate office at Dunkin’ Donuts does a lot of the heavy lifting for social media, so franchisees do not have to do so. As reported by Beth Negus Viveiros for Chief Marketer: “Dunkin’ Donuts is one brand that goes heavily local, but from a corporate level. For example, Dunkin’ Brands doesn’t encourage local franchisees to do things like start their own Facebook pages, not only because of the work involved (which franchisees quickly learn they don’t have time for) but the tremendous support the corporate social machine can give them.”
Click the image to read more of Viveiros’ report.

 

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

DoubleTree Creates a YouTube Travel Channel

Posted on May 28, 2013 by bermanevansretail
DoubleTree, a hotel chain owned by Hilton, recently set up a “DTour by DoubleTree” channel at YouTube.
Click the image to access the DoubleTree YouTube channel. Then watch the short video below.

 

 

 

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Tips for Designing Window Displays

Posted on May 27, 2013 by bermanevansretail
Window displays are important tools with regard to creating and sustaining a store’s image, the perception of its trendiness, and so forth.
As John Coulter writes for Target Shop Talk: “A window with little in it is clearly missing a trick. Equally, present people with clutter, frustrate their browsing, and you’ll achieve the same. You need something in the middle — something that grabs the attention of those in a hurry and engages those that are not. You need a shop window that works. But winning window displays don’t just happen by chance. And they aren’t just great to look at. They attract business and make you money.”
Click the image to read Coulter’s seven tips for “How to Design a Window Display.”

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment