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Tag Archives: franchisee
Franchisee Problems at McDonald’s
The backbone of McDonald’s long-term growth around the world is its franchising system, whereby the vast majority of McDonald’s outlets are owned and operated by franchisees. However, McDonald’s has not performed strongly for a while. And many of its franchisees … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, dissatisfaction, franchisee, franchising, McDonald's, merchandising, strategy, trends
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Franchising Can Be Much Riskier Than Some Believe
About a year ago, we wrote about the questionable nature of the 90% success rate for franchisees (a figure promulgated by the industry). Now, two recent Wall Street Journal articles raise even more questions about the viability of a franchised … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged bad behavior, competition, ethics, failure, franchisee, franchising, information, planning, Small Business Administration, trends, trust
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Is the 90 Percent Franchisee Success Rate Right?
One of the long-time statistics circulating in retailing is that 90 percent of franchisees succeed — a rate far higher than that of independent startups and other retailers. But is this figure correct or is it really the stuff of … Continue reading
Dunkin’ Donuts: Social Media Support for Franchisees
Dunkin’ Donuts is a big believer in social media. Take a look at its Twitter, Facebook, and YouTube pages. The corporate office at Dunkin’ Donuts does a lot of the heavy lifting for social media, so franchisees do not have … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, Dunkin' Donuts, experiential retailing, Facebook, franchisee, global, multichannel, planning, promotion, social media, success, Twitter, YouTube
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Top 2012 Global Franchising Companies
Each year, Franchise Direct compiles a list of the top 100 franchising companies around the world. Click the icon to access the most recent report.
Lessons for Franchisors About Social Media
Franchise operators have learned a lot about the uses of social media. As Jason Daly notes in Entrepreneur: “Some new franchise systems are so heavily invested in social media that it’s a required part of the business. Cathy Deano and … Continue reading
