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Tag Archives: franchisee
Franchisee Problems at McDonald’s
The backbone of McDonald’s long-term growth around the world is its franchising system, whereby the vast majority of McDonald’s outlets are owned and operated by franchisees. However, McDonald’s has not performed strongly for a while. And many of its franchisees … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, dissatisfaction, franchisee, franchising, McDonald's, merchandising, strategy, trends
2 Comments
Franchising Can Be Much Riskier Than Some Believe
About a year ago, we wrote about the questionable nature of the 90% success rate for franchisees (a figure promulgated by the industry). Now, two recent Wall Street Journal articles raise even more questions about the viability of a franchised … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged bad behavior, competition, ethics, failure, franchisee, franchising, information, planning, Small Business Administration, trends, trust
3 Comments
Is the 90 Percent Franchisee Success Rate Right?
One of the long-time statistics circulating in retailing is that 90 percent of franchisees succeed — a rate far higher than that of independent startups and other retailers. But is this figure correct or is it really the stuff of … Continue reading