RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
- RT @amelen: Meeker’s #2019 #Internet Trends report tcrn.ch/2WCVg9L 11 months ago
- RT @takecareofUUU: Being Kind is not a 1 Time thing. It should be Endless. Someone could use a little Kindness right now. Spread Hope. Spre… 11 months ago
- RT @LollyDaskal: HOW GREAT LEADERS THINK DIFFERENTLY: They include others They focus on solutions They cultivate teamwork They simp… 11 months ago
Tag Archives: franchisee
Franchisee Problems at McDonald’s
The backbone of McDonald’s long-term growth around the world is its franchising system, whereby the vast majority of McDonald’s outlets are owned and operated by franchisees. However, McDonald’s has not performed strongly for a while. And many of its franchisees … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, dissatisfaction, franchisee, franchising, McDonald's, merchandising, strategy, trends
2 Comments
Franchising Can Be Much Riskier Than Some Believe
About a year ago, we wrote about the questionable nature of the 90% success rate for franchisees (a figure promulgated by the industry). Now, two recent Wall Street Journal articles raise even more questions about the viability of a franchised … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged bad behavior, competition, ethics, failure, franchisee, franchising, information, planning, Small Business Administration, trends, trust
3 Comments
Is the 90 Percent Franchisee Success Rate Right?
One of the long-time statistics circulating in retailing is that 90 percent of franchisees succeed — a rate far higher than that of independent startups and other retailers. But is this figure correct or is it really the stuff of … Continue reading
Dunkin’ Donuts: Social Media Support for Franchisees
Dunkin’ Donuts is a big believer in social media. Take a look at its Twitter, Facebook, and YouTube pages. The corporate office at Dunkin’ Donuts does a lot of the heavy lifting for social media, so franchisees do not have … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, Dunkin' Donuts, experiential retailing, Facebook, franchisee, global, multichannel, planning, promotion, social media, success, Twitter, YouTube
Leave a comment
Top 2012 Global Franchising Companies
Each year, Franchise Direct compiles a list of the top 100 franchising companies around the world. Click the icon to access the most recent report.
Lessons for Franchisors About Social Media
Franchise operators have learned a lot about the uses of social media. As Jason Daly notes in Entrepreneur: “Some new franchise systems are so heavily invested in social media that it’s a required part of the business. Cathy Deano and … Continue reading
