Tweeting for a Job During the 2014 Holiday Shopping Season

Posted on October 31, 2014 by bermanevansretail
Yes, in the fast-changing world of social media, retail job postings have now come to Twitter. So, this represents another opportunity for job seekers!
When retailers ramp up for the peak holiday shopping season, they often need to hire seasonal employees — in some cases, thousands of them. This holiday season, more retailers are posting these jobs on Twitter.
As Eric Morath reports for the Wall Street Journal:
“Heading into the holiday shopping season, retailers are bombarding customers’ in-boxes and Twitter feeds with help-wanted ads in addition to the usual gift ideas and free-shipping offers. To augment traditional hiring methods, which are failing to produce enough job candidates, retail chains are recruiting through channels usually reserved for promoting products.”
“[For example,] to fill about 1,000 seasonal positions, Beverages and More Inc. began advertising jobs on social media [especially on Twitter] last month alongside cocktail recipes and promotions for 5-cent bottles of wine. The California-based chain of wine, beer, and liquor stores initially was hesitant to tap customers as potential hires, but the strategy worked. Online applications increased 66% from the previous month.”
Click the image for a WSJ video.
Photo by Scott Olson

 

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Who REALLY Gets Omnichannel Retail ?

Posted on October 30, 2014 by bermanevansretail
Many firms are involved in omnichannel retailing. However, some do it a lot better than others.
For example, as Homa Zaryouni writes for L2 (a member-based business intelligence service that benchmarks the digital competence of brands):
“Coach is one of the best examples of omnichannel retail implementation. The brand made early investments in technology and integrated its E-commerce and in-store inventory. When consumers look at a wallet on the Coach Web site, they can see the availability of all colors and sizes in different stores and opt to purchase then or pick up within 48 hours. After the brick-and-mortar purchase is completed (regardless of whether it was reserved online), a sales associate e-mails the customer highlighting their latest experience and encouraging them to revisit the store and fill out a user review. The customer is then enrolled in all Coach marketing E-mails, forming a loop.”
Here is a video on omnichannel retailing, featuring L2 video Head of Research Maureen Mullen.
 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 2 Comments

Real-Time Data Visualization

Posted on October 29, 2014 by bermanevansretail
Now that we are in the era of “big data,” retailers are grappling with the best ways to use these data. Besides doing a full range of statistical analyses, data visualization is an interesting way to better understand in-depth information.
Here’s an example. Datawatch offers “visual data discovery solutions to let business professionals access, visualize, and analyze data from any source – including streaming data — to make faster and more accurate business decisions.”
Datawatch has published a good presentation on this topic: “Retailers: Getting to your bottom line quicker with real-time data visualization.”
Click the image to access the presentation.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , | 1 Comment