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Tag Archives: L2
Who REALLY Gets Omnichannel Retail ?
Many firms are involved in omnichannel retailing. However, some do it a lot better than others. For example, as Homa Zaryouni writes for L2 (a member-based business intelligence service that benchmarks the digital competence of brands): “Coach is one of the … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Coach, L2, multichannel, omnichannel, opportunity, planning, success, tips, video
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