Tag Archives: L2

Who REALLY Gets Omnichannel Retail ?

Many firms are involved in omnichannel retailing. However, some do it a lot better than others. For example, as┬áHoma Zaryouni writes for L2 (a member-based business intelligence service that benchmarks the digital competence of brands): “Coach is one of the … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 2 Comments