Three Retail Social Media Success Stories

Posted on October 28, 2014 by bermanevansretail
Many retailers’ social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of other retailers.
Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating three good global social media campaigns, by Topshop, Tesco, and Toys “R” Us. The slideshow also offers several tips.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Welcome to Another Retail Challenge: Webrooming

Posted on October 27, 2014 by bermanevansretail
Webrooming is the opposite consumer shopping behavior to showrooming.
As Natalie Schoch, a designer at Wiser, puts it:
“Webrooming is the latest phenomenon impacting the online retail industry. In just the last year, the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store. There are several reasons why shoppers choose to do this, such as not wanting to wait for the item to arrive. Luckily, there are ways that online retailers can keep shoppers from going elsewhere to make a purchase. This infographic (published at Visual.ly) shows the best ways online retailers can combat webrooming and regain sales.”

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Be Ready for Your Big Moment: The Job Interview

Posted on October 26, 2014 by bermanevansretail
A great resume can get you in the door for a prospective job. The goal of your resume is to get you through all the filters between your application and the personal interview. Most resumes never make it past the screening stage. SO, IT IS ESSENTIAL TO BE PREPARED FOR YOUR INTERVIEW AND TO BE ABLE TO CONTROL YOUR ANXIETY LEVEL DURING THE INTERVIEW.
As Ariella Coombs writes for Careerealism:
“Interviews are tricky. In 45 minutes, you’re supposed to prove you’ve got the qualifications, skills, and attitude to win the job. And on top of all of that, you have to fit in with the team. No pressure! Some job candidates love the thrill of interviews – bring it on! Others dread the thought of them – ugh, I hate this part.”
Here’s an interview quiz from Careerealism. See how YOU do. You should answer ALL questions correctly. They are not hard. Be ready when the time comes for a job interview.

 

 

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 1 Comment