Webrooming is the opposite consumer shopping behavior to showrooming.

As Natalie Schoch, a designer at Wiser, puts it:

“Webrooming is the latest phenomenon impacting the online retail industry. In just the last year, the majority of shoppers (78%) have participated in webrooming when they look up products online, but then choose to buy them in a physical store. There are several reasons why shoppers choose to do this, such as not wanting to wait for the item to arrive. Luckily, there are ways that online retailers can keep shoppers from going elsewhere to make a purchase. This infographic (published at Visual.ly) shows the best ways online retailers can combat webrooming and regain sales.”