Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Social Media Still Not a Key Driver of Retail Revenues

Posted on June 7, 2013 by bermanevansretail

Despite the popularity of social media by many retailers and their customers, social media are still not driving much in the way of retail revenues. As reported by Multichannel Merchant, Monetate conducted a 2013 research project on social commerce trends. Here … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

The U.S. Shopping Center Is Still Alive and Kicking

Posted on June 6, 2013 by bermanevansretail

Even though online shopping has grown dramatically in recent years, store-based purchases still dominate the retail landscape. Retail professionals know this; many others are surprised that online purchases still represent just a fraction of retail sales. According to research giant … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Digital Europe

Posted on June 4, 2013 by bermanevansretail

The digital revolution has taken off in Europe. Check out this infographic to see how. 5 Trends in European Digital Consumption infographic    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment